How our project is growing
Click the number to read more about each step of our journey.
Good coffee isn’t something that is created in your cup – it is the result of a long process that begins with the people who grow the coffee. This is why, for a number of years already, sustainability has played such an important role in all that we do, whether through long-term partnerships with suppliers or the UTZ certification of our coffee varieties. Now we are ready to take the next step: since the start of 2016, we have been working with local partners to support the “La Laguna“ project in Honduras. “La Laguna” is really all about the 300 coffee growers who we are cooperating with directly – they are the true stars of this project.Find out more
La Laguna, Honduras
Welcome to La Laguna, a small village in the north-west of Honduras. In terms of quality, the Latin American country is able to compete with the world’s biggest coffee-producing countries. The country’s speciality is traditional washed Arabica coffee, which is also drunk by the natives at home or in one of the growing number of coffee bars.Find out more
The people of La Laguna
The residents of La Laguna are friendly people with a great sense of community, always ready to pitch in whenever a friend needs help. Some will tell you how their ancestors worked together to build their village over a century ago. In fact, there is a fascinating life story behind every smiling face here. What unites them above all is their love for their home – and in particular, their coffee.Find out more
Cultivation and harvest
The UTZ certification process for our farmers in La Laguna is well under way. As part of this, the coffee growers are undertaking training in cultivation and harvesting techniques and learning what is important in producing high-quality coffee. But learning good farm management is just as important! Keeping accurate control of the accounts is critical for staying on top of income and expenditure and reducing production costs.Find out more
The way the coffee beans are removed from the cherry greatly affects the quality of the coffee. That is why we place special emphasis on the processing method. Professional, centralised processing facilities, known as “Beneficios”, are perfect for ensuring a consistently high quality of the coffee. In Honduras, however, a large part of the coffee is still processed individually by smallholders.Find out more
Transport and sales
When it comes to coffee supply chains in Honduras, there are a number of issues. When intermediaries get involved, processes are no longer transparent and it becomes difficult to ensure traceability. Furthermore, at times these intermediaries push prices down by falsely claiming that the quality levels are unsatisfactory, or else they cheat when weighing goods. That is why we rely solely on direct partnerships when it comes to transport and sales.Find out more
To be continued...
Find out where our journey takes us next in January.