Café Royal press area.
Café Royal press contact.
This area contains all the latest information and news about Café Royal.
Should you have any further questions, please do not hesitate to get in touch with our press contact at any time.
Now Comms Group
Telephone +61 02 8203 7022
1. Café Royal presents Robbie Williams
"The Heavy Entertainment Show" Tour 2017
Robbie Williams has been operating as a secret agent in the service of good taste for the Swiss coffee brand Café Royal since December 2014. The entertainer is the star of many campaigns, and has also personally recommended two limited-edition varieties of espresso for Café Royal: Agent’s Choice No. 1 and Agent’s Choice No. 2. The packaging of both these products features a photo of Robbie Williams along with his autograph, and they soon became coveted collector’s items for fans of the singer.
In June 2017, the British superstar and Café Royal presented another highlight of their partnership: Café Royal was the exclusive partner of the European concerts during The Heavy Entertainment Show tour and accompanied Robbie Williams on this mission with specially produced films, ads, posters, meet-and-greet events and sampling promotions.
Raphael Gugerli, CEO Delica AG, comments as follows:
«The participation of Café Royal to «The Heavy Entertainment Tour» was a fantastic symbioses between a great singer and a great coffee brand. Both transporting emotions, energy and awesome moments with friends! «The Heavy Entertainment Tour» was a great adventure, starting in UK the birth land of Robbie Williams, and ended in the homeland of Café Royal in Zürich, Switzerland. This shows once more the strong partnership between RW and our company. In more than 14 concerts, thousands of fans had the chance to taste and live a great summer escape. I would like to thank the great team, that worked in the service of great taste»
2. Latest press releases
Spokesman Superstar Robbie Williams Creates a Stir as “Secret Agent - in the Service of Good Taste!” And Offers Unique Chance to Win 5-City Tour Tickets
3. Media centre
Café Royal capsules for the Nespresso®* system
4. Missions of good taste
Have you always wanted to know about our secret agent’s missions in the service of good taste? No problem. Here you will find an overview of all of his action-packed exploits. And if you are interested in using one of the videos, please contact our press office.